I’ve always had a deep love for drawing and literature. Since I was small, this, along with my passion for travel and discovery, shaped my worldview and ignited my creativity.
For the last 15 years, I worked in digital within the fashion and beauty industries—a space that captivated me with its endless possibilities. To me, digital is like the blank page of a writer: an infinite canvas to create and shape a brand into its most beautiful form. The constant challenge of progress kept me energized and inspired.
Throughout my career, I lived in London for 10 years and Los Angeles for 5. My husband is British, and together we have two wonderful, smart, multicultural boys. For a time, our life in Venice, California felt perfect. But the pandemic disrupted everything, forcing our family to relocate to Paris—the city where I was born and raised.
While Paris is beautiful and culturally rich, returning brought an unexpected mental shift. I felt overwhelmed and disconnected, as if the adventurous spirit that had always fueled me had vanished. My work, once exciting, became routine. I lost sight of myself, and the weight of it all led to what I now see as a breaking point—a time of deep exhaustion and creative emptiness.
Even during this difficult period, I kept sketching. I found myself repeatedly drawing sculptural earrings inspired by organic designs, as though something within me was calling out to create. Finally, I realized I needed to change my path because nothing was working anymore. I took the leap and decided to reinvent myself by designing my first jewelry collection.
As I sketched, I also revisited the power of symbols. The logo for my brand is inspired by ancient marks found in grottoes, where women once interlaced a “V” and “M” in homage to Mother Earth. These symbols, part of pagan rituals, celebrated female magic and the deep connection between women and nature. This history resonates deeply with me, as it mirrors my own journey of reconnecting with my creativity and feminine power.
I wanted to reclaim my magic and create pieces that feel alive with energy. For me, jewelry is more than adornment; it symbolizes the moment a woman reclaims her strength and refuses to compromise. Each collection is inspired by a female archetype evoking a particular feminine strength. Each piece in this first collection draws from organic forms, designed to evoke transformation and empowerment. My hope is that every woman who wears my jewelry feels that magic—unlocking it and embracing her inner strength.
This brand is my personal journey of rediscovery, and I hope it resonates with you as a symbol of empowerment and transformation.
Violaine Muras
