At Violaine Muras, we believe that jewelry is more than just adornment—it’s a powerful tool for self-expression, transformation, and empowerment. Each piece in our collection is crafted with intention, purpose, and a deep respect for both the wearer and the world we live in. Here’s how we’re committed to creating jewelry that supports you, the planet, and the communities we work with.
1. Jewelry Inspired by Female Archetypes: #FindYourPower
Our collections are deeply inspired by the strength, resilience, and beauty of female archetypes. Each design is crafted to evoke and support the unique qualities of these powerful figures, helping the wearer to connect with their inner light. Whether you're seeking to embrace the warrior within, awaken the nurturer, or harness the wisdom of the sage, our jewelry is designed to empower you on your journey of self-discovery. Our mission is to inspire women to #FindYourPower—through pieces that encourage confidence, strength, and authenticity.
2. Sustainability: Recycled Metal and Fair-Trade Stones
We are committed to creating beautiful, high-quality jewelry while minimizing our impact on the planet. That’s why we use recycled metals and ethically sourced, fair-trade stones in our designs. By repurposing precious metals, we reduce the demand for mining, preserving natural resources and reducing environmental harm. Our fair-trade stones are selected from suppliers who share our values of responsible sourcing and sustainable practices, ensuring that each piece is as ethical as it is stunning.
3. Hypoallergenic Jewelry: Respecting REACH Norms
We understand that jewelry is a personal experience, which is why we prioritize comfort and safety in every design. All of our jewelry is hypoallergenic and adheres to the stringent REACH (Registration, Evaluation, Authorization, and Restriction of Chemicals) standards. This means our pieces are free from harmful substances and designed with your well-being in mind, ensuring that you can wear them confidently and comfortably.
4. Supporting Local Artisans in France
Craftsmanship is at the heart of Violaine Muras. We take pride in working closely with local artisans in France, whose skill and dedication bring our designs to life. By collaborating with these talented craftspeople, we not only ensure that our jewelry is of the highest quality but also support the tradition of artisanal craftsmanship that has been passed down through generations. Our commitment to local production strengthens the French craft industry and contributes to the preservation of invaluable skills.
5. Empowering Women Through Our Packaging Partnership
We believe in the power of collaboration and community, which is why we’ve partnered with Sac Ethique and an NGO SSMI (Swami Sivananda Memorial Institute) based outside of Dehli, India, to develop our beautiful cotton canvas packaging. This initiative provides women in the region with the opportunity to become financially independent through skill development and fair, sustainable work. By supporting these women, we aim to contribute to their economic empowerment and help build a brighter, more equitable future for them and their families.
At Violaine Muras, our jewelry represents not just a connection to beauty, but to the greater purpose of creating positive change. From empowering women to promoting sustainability, every aspect of our work is designed to inspire and uplift.
Thank you for being part of this journey with us.
